Create A Call-To-Action Button on your Facebook Page For Your Business

Add a call-to-action (CTA) button to your cover photo.

Back in December 2014, Facebook launched a new feature that allows you to add one of seven pre-made call-to-action buttons to your Facebook Page's cover photo. Pages can choose from one of the following options -- "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," "Watch Video," and "Play Game" -- and customize it with a destination URL of their choosing.

This is a great way for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Hotel Urbano uses the "Book Now" button on its Facebook Page:

Another smart way to use these calls-to-action is to integrate your Facebook cover photo with your CTA button.

To add a call-to-action button to your cover photo, click the 'Create Call-to-Action' button located on your cover photo. You'll then be able to choose the button copy you want and specify the URL you want to direct visitors to. To get data on how many people are clicking your button, simply click the drop-down arrow on your button and select 'View Insights.'